CASA VITA × LOVR

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Gold Coast
01 / 09
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Proposal

Content, paid growth and the trade side of Casa Vita

Prepared for
Damian Stavrou · Casa Vita
Scope
Against your conversation with Sav
Date
August 2026
Findings

What we found

Checked live on your site on 26 August, and yours to keep whatever you decide.

  • There is no Meta pixel on the site at all
    Not a broken one, not a misconfigured one. There is nothing installed. We watched your homepage and a product page and no signal reached Meta from either. You are asking us for monthly ad creative and monthly campaign activation, and as it stands there is nothing that could tell Meta which of those ads produced a sale.
  • Your social preview image is served insecurely
    The share image on your store points at an http address on an https site, so platforms that block mixed content drop it. Every time your store is shared, the image most likely does not arrive. For a brand that sells on how a finish looks, that is the one asset that has to travel.
Worth noting

The rest of your setup is in better shape than most of what we look at. One clean analytics property rather than three, Tag Manager in place, and Klaviyo working hard, twenty nine calls on a single page load. We are not going to tell you your email is broken. It is not. Everything below is built around what you already have rather than on top of it.

Scope

What is included

01

Content

Photography and film of the tapware, the finishes and the stone, directed and produced by us. Shot for the way a finish actually reads rather than for a catalogue. The product, properly lit.

02

Social and paid

Monthly organic curation across your channels, posted by us. Fresh ad creative every month, and both channels set up, optimised and reported on. Run for you, not handed over.

03

The trade side

An audit first, then the pipeline for builders, architects, developers and interior designers, plus the aggregated list of them to reach in the first place. Scoped from your business, not from a template.

Investment

Content creation

Each shoot is three separate pieces: the direction that decides what we are making, the day itself, and what you receive afterwards.

  • Photography, shoot guide · $500
    Creative direction, mood board, shot list, styling, surfaces and the running order for the day.
  • Photography, half day · $1,000
    A half day with our photographer and creative director. Excludes travel outside the Gold Coast and Brisbane, and any location hire.
  • Photography, deliverables · $1,000
    Forty to fifty edited stills, colour graded to one direction. Critical for tapware, since a finish that grades wrong reads as the wrong product.
  • Film, shoot guide · $500
    The same again for moving image, with the concept, treatment, scripting and shot list built before anything is filmed.
  • Film, half day · $2,000
    A half day with our cinematographer and creative director, run alongside the photography half day where the schedule allows, so one day covers both.
  • Film, deliverables · $2,000 to $4,000
    One brand film and one product film, edited, graded and sound treated, plus vertical cutdowns. The range settles at the creative direction stage, where the concept decides how much production the films carry.
Investment

Social and paid, one off

The pieces built once. Everything that runs month to month sits on its own page further on.

  • Social templates · $1,200
    Six branded templates plus the new release, restock and finish spotlight set, so your team can post between our rounds.
  • Data aggregation · $1,200
    A verified, de duplicated list of builders, architects, developers and interior designers, built once and yours to keep. Loaded into the campaigns as a targeting audience and reusable on every campaign after this one.
The trade side

A specifier does not buy like a customer

Your Klaviyo already handles the retail side well and none of this replaces it. A builder or an interior designer behaves differently: they ask for a sample, they specify you on a project months later, and the order arrives from a third party. That path is the one nothing is currently watching.

What flows in · seven capture points
  • 01Trade account applications
  • 02Sample and finish palette requests
  • 03Specification enquiries from architects
  • 04Display and showroom enquiries
  • 05Instagram and Pinterest messages
  • 06The aggregated trade list
  • 07Retail visitors who look and do not buy
One record per specifier
The trade pipeline

Who they are, which project they are on, which finish they asked for, and how long since anyone spoke to them.

What flows out
  • Sample sent, then followed
  • Specification chased before it lapses
  • New collection to the specified list
  • First order, then the second
  • Lapsed accounts reopened
  • Retargeting audiences, kept current
  • Reporting on trade against retail
Investment

The trade side

PieceEachQtyLine
Internal systems auditHow your trade side actually runs today, what Klaviyo is already covering, and what is genuinely missing. Credited in full against the build if you proceed, so it costs you nothing.$1,6001$1,600
Tracking and pixel installationThe Meta pixel installed and firing, conversion events wired through Shopify, and the insecure share image corrected.$1,4001$1,400
Trade capture point connectedEach of the seven sources on the previous page, wired in and tagged so the source is never lost.$3507$2,450
Trade sequence builtCopy, layout, triggers and conditions for one sequence. Seven is the full set. Four is a sensible start.$8507$5,950
Trade pipeline and stagesWhere a specifier sits, what moves them, and who is alerted when they move.$1,2001$1,200
Full build$12,600
Four sequences and four capture points instead of seven$9,000
Audit and tracking only, to start$3,000
Investment

Monthly

Each of these stands alone and each is rolling with no fixed term. None of them are required to take the work above.

  • Monthly social strategy · $2,800
    Sixteen to twenty curated posts a month across carousels, graphic posts and reels. Written, designed, then scheduled and posted by us. Excludes content creation.
  • Monthly ad creative · $1,200
    New creative every month. Hook variants, format variants and audience specific cuts, built from the shoot footage and sized correctly for every placement.
  • Campaign management, per channel · $1,200
    Set up, optimised and reported on each month. Meta and Google are one channel each. Ad spend is paid direct by you and never through us.
  • Search, SEO and AI visibility · $1,200
    Ongoing optimisation for search and for the AI answers specifiers now read before they choose a supplier, with a monthly report.
Next steps

Tick what you would like

Take as much or as little as you like. Nothing here depends on anything else, and we will come back to you on whatever you send.

Content
Social and paid
The trade side
Monthly
One off$0
Monthly$0
All figures exclude GST. The systems audit is credited in full against the build if you proceed. Film deliverables settle within their range at the creative direction stage. Project work splits fifty on acceptance and fifty on delivery, and monthly items are rolling with no fixed term. Nothing is committed by sending this.
Ask a question
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for Casa Vita
Savannah Barber · savannah@lovr.agency